BUS4420 - Data Mining for Business Analytics

Course Description

This course provides an overview of the fundamental principles and techniques of data mining for business analytics. Case studies will be utilized to place data mining techniques into context and to develop data-analytic thinking. Emphasis will be placed on real-world applications to illustrate that proper allocation of data mining is an art as well as a science. Analytics/data mining software will be utilized.

Applies Towards the Following Certificates

• Business Analytics Certificate : Business Analytics