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Course Description

Introduces concepts of marketing in an international setting. Addresses the global issues that challenge marketers. Topics include techniques for entering and exploiting international markets, the elements of an international marketing mix, and the cultural influences on marketing management and strategies.

Applies Towards the Following Certificates

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Section Title
Global Marketing Management
Type
Online
Dates
Sep 03, 2024 to Oct 19, 2024
Contact Hours
45.0
Delivery Options
Tuition
  credit (3 credits) $2,235.00
Available for Credit
3 credits
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