The Post-baccalaureate Marketing Management Certificate provides individuals with a master’s level study and experience in the various subdisciplines of marketing management. This Certificate is intended to prepare those in business management with the tools necessary to enable decision-making in managing marketing initiatives and programs.
Key Takeaways
Marketing is one of the central disciplines - along with management and finance - to running a successful business:
- Big-M Marketing, which includes what is covered in this Continuing Education program, includes all four dimensions of the "marketing mix," Product, Price, Place, and Promotion, giving it a broad reach for those looking for a comprehensive set of management concepts.
- Today's management of the marketing function must include a global perspective. You will identify and analyze global marketing challenges and learn how to adapt marketing strategies to overcome these challenges.
- In our Digital Media Marketing Workshop course, there is an experiential component; students will serve in a team of consultants to an actual corporate client.
- Today's management of the marketing function would not be complete without learning about how customer service management plays a critical role in business success.
- You will also learn about the important role that “Innovative Thinking” can play in marketing management success.
Students will have the option to apply to the Berkeley College MBA. program upon successful completion of these online classes. Courses with an earned grade of "B" or better will count toward Berkeley College's MBA degree requirements.
IMPORTANT NOTICE: Students in the Continuing Education programs and courses are not eligible for Berkeley College grants, scholarships, financial aid, VA benefits, or career assistance.