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Course Description

This seminar-style course examines current issues related to designing and managing business  marketing strategies and organizations, from where the marketing function is placed within  business organizations and its functional boundaries to specific issues in ethical dilemmas in  marketing, environmental sustainability, product life cycle, digital marketing, and supply chain  issues. The course utilizes a case study method to analyze these issues and the impact of  externalities – politics, COVID-19, socio-cultural changes, and economics – from a global  perspective.
 

Applies Towards the Following Certificates

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