Berkeley College’s Digital and Social Media Certificate introduces students to the continuously growing and dynamic field of digital and social media.
Students will learn the basics of using social media for engagement and branding and develop their personal digital reach with an eye toward influencer partnerships with existing brands.
Key Takeaways:
- Strategic Planning and Customer Journey Mapping: Expounds and emphasizes a structured marketing approach that aligns digital efforts with overall business objectives.
- Multi-Channel Advertising and Content Creation: Discover how to build targeted campaigns across various platforms using both organic and paid approaches.
- Data-Driven Decision Making: Learn how to use data and analytics to inform and improve marketing performance.
- Adapting to the Evolving Digital Landscape: Equips participants with the mindset and skills to stay current in a digital field that is constantly changing.
Individuals with a high school diploma or its equivalent are welcome to enroll in this
certificate program.
The program can be completed in just two semesters by taking two online courses (six credits) per semester.
The 12 credits gained through the Digital and Social Media Certificate will count towards certain specific degree programs in the Larry L. Luing School of Business, should participants wish to apply to those programs.
Semester 1
- MKT2223 Digital and Social Media Strategy
- MKT2247 Advertising Management
Semester 2
- MKT3322 Digital Marketing: Strategy & Tactics
- MKT4447 Marketing Metrics and Analytics
IMPORTANT NOTICE: Students in the Continuing Education programs and courses are not eligible for Berkeley College grants, scholarships, financial aid, VA benefits, or career assistance.